How Sports Marketing Can Elevate Your Brand Credibility

Sports never sleeps. Except for a couple of days each year, you will find a "live" sporting event for professional or college sports. According to Gallup Research, more than 50% of the people in the U.S. are sports fans. Sports is a way for people to form a bond with friends, other fans, and family of course, to root on their favorite teams. Emotions run high when something exciting happens. Companies who align with sports teams at stadiums and arenas, or with local radio or tv flagship stations, are able to leverage their businesses with a loyal fan base. Companies...

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